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Open-Source AdServer Function Checklist ◄ PHP mySQL

All criterias to help publishers choose the right ad server in 2023
An ad server is a publisher tool to implement their sales strategy and reach their advertising and revenue goals. So choosing an ad server is a long-term & strategic decision.

The AdServer features can be divided into different areas: “Critical Requirements” and “nice-to-have Features”.

Migration can be a complex and time consuming part. Listing all requirement before selecting an ad serving solution is the important first step. The following list is an intersection of the main solutions that list can serve as a guide for checking your requirements:


► Low system requirements for hosting
► Unlimited advertisers/publishers, ads/keywords
► System suggested optimized click values for keywords
► Optional feature for keyword verification
► Non commercial public service text/banner/catalog ads (for default ads)
► Ad display units generation based on ad blocks
► Ad code for search engine/content pages
► Random ad rotation, click bid rotation and weightage rotation
► Revenue booster and boosting level
► Fraudulent, invalid and repeated click tracking
► Proxy clicks detection
► Advanced click/profit statistics with CTR, ECPM
► Time based statistical information for publishers and advertisers
► Priority email support desk
► Supports any currency (local currency transactions for advertisers)
► Payments using check/bank/paypal
► Fully utf-8 support
► Support for caching of ad display to reduce server load
► Configurable SMTP mailing
► 100% template driven (easier to Re-brand)
► Single-sign-on option for users
► Geo-targeting for ads
► Target ads to specific language
► Reliable site targeting
► Support for WAP ads
► Ad code for WAP sticky, inline & splash ad units
► Coupon codes for advertisers
► Bot click detection
► payment gateway for credit card processing e.g.
► Optional referral system for publishers
► Multi-language support with most common preloaded languages
► Search engine friendly URLs
► Sitemap generator
► Support for load balancing across multiple servers
► Database backup facility
► Effective adult filtering
► Supports multiple slides in homepage
► Partners logo display
► Sub Admin Account Management
► Advertiser Site Targeting Solution
► Bulk Mailer and Listing Management
► Ad Re-targeting and Ad-Management
PHP AdServer is Open Source Software


► Advertiser & Publisher Management
► Ajax loaded Search for Advertisers & Publishers
► Manage Ads & Keywords
► Public service ads/Non-commercial ads
► Search for ads by id or keywords
► Enable default keyword for every ad
► HTML/JavaScript codes to show ads (similar to AdSense)
► Manage ad blocks and ad display units
► Control on ad credit text
► Ad rotation setting for random rotation and click bid based or weightage based rotation
► Advanced click statistics with CTR and ECPM
► Configurable keyword independent and keyword based operation mode
► Advertiser/publisher/ad/adunit based statistics
► Fraudulent/invalid/repetitive click history
► Disable proxy clicks
► Configure check/bank/PayPal/credit card payment & currency for advertisers publishers
► Manage advertiser fund deposits
► Cross verify check/bank payments & perform currency conversion
► Enable/disable revenue booster
► Manage publisher Commission
► Control publisher withdrawal settings
► Customizable email templates
► Manage single-sign-on accounts
► Manage system keywords
► Enable/disable site targeting
► Manage text ad template
► Option to exclude bot clicks
► Option to monitor suspicious publishers
► Animated graphs to present statistical data in a user-friendly manner
► Enable/disable referral system
► Create coupon codes for advertisers
► Create announcements for advertisers and publishers
► Manage load balancing & Database backup
► Listing of advertiser and publisher details


► Easy Account Registration
► Generate ad display HTML code using adblock
► Edit ad units anytime after pasting the code
► Ad code for search engines & content pages
► Restrict ads from any site
► Detailed profit statistics & ad based unit statistics
► Configure check/bank/PayPal cash withdrawal options
► Priority email support desk for support and assistance
► Language preference for adunits
► Ad display using XML API
► WAP ad code for WAP pages
► Sticky ad units, Scrolled text ads, Elegant splash ad units & Text ad template
► Adult filtering
► Transfer funds to advertiser account (if single-sign-on is enabled)
► Affiliate system for better chance of monetizing


► Easy Account Registration
► Account registration bonus
► Create Text/Banner/Catalog Ads
► Quick ad search using ID
► Unlimited keywords for each ad
► Separate click bid values for each keyword
► Click value suggestions for keywords
► Monthly/daily budget limit for ads
► Advanced statistics including CTR
► Option for creating anti AdBlocker Content
► Check/bank payment option for advertisers (payments in system currency or local currency)
► Easy and secure automated paypal and credit card payment gateway to add funds
► Priority email support desk for support and assistance
► Redeem coupons to receive bonus
► Create WAP targeted ads
► Language targeting for ads
► Keyword suggestions
► Target ads to geographical locations
► Detailed click statistics & analysis

▼ More information about ad server you can read in Wikipedia
made with ♥ in 2023